• Storytelling

    Storytelling events at FIT Toy Design are part of
    the program’s enhancement components that nurture students
    as people and in turn benefit their design process.

  • Apply Now

    Find out about how you can become a part of
    this exciting and rewarding program.

  • Philosophy

    FIT’s Toy Design BFA preparing creative, socially responsible, professional
    designers, to produce safe, marketable, fun product that respects and honors children,
    provides open-ended play, promotes learning and encourages inspiration.

  • Facilities

    Learn about the inspiring and practical facilities at FIT Toy Design.

  • Wacom design technology

    The Toy Design Department utilizes a Wacom Cintiq lab at FIT to provide students with state of the art tools for illustrating and rendering concepts and product ideas.

  • The Verge

    The engineered dreams behind your favorite toys by Ross Miller and Loren Grush,  This article appeared on the website THE VERGE on Aug 31, 2015.  The Verge talks with

  • Toy Industry Hall of Fame

    Judy Ellis, Founder and Chair of the Toy Design Deparment was inducted into the Toy Industry Hall of Fame* in February 2013.  *The industry’s highest honor.



The FIT Toy Design laboratory is a place where creative excellence intersects with business savvy.

Core courses conducted in this comprehensive learning environment include the design and engineering of hard and soft toys, game and doll design, product safety, child psychology, motor learning development, computers, packaging, marketing, promotion and the business of toys. The toy lab provides an environment that is designed to truly enhance the creative person’s educational experience. It blends state-of-the-art technology, design philosophy, teaching  guidance, and playfulness.

  • Research Library

    Students have access to a department-dedicated computer lab and archive of books and periodicals located directly within the toy program lab space.

  • Design Lab

    The Lab is the hub around which all the components of the department come to life. Designers are able to work seamlessly through all processes 

  • Industrial Shop

    The Toy Design shop is the essential hands-on workspace. It is the place where the seed of an idea is crafted into a tangible product for children.

CLICK HERE to see more in the FIT Toy Design LOOK BOOK




Students with excellent drawing ability, sensitivity, curiosity, a sense of humor, and a passion for creativity are encouraged to apply.

To learn more about eligibility click here:   http://www.fitnyc.edu/toy-design/eligibility.php.


    • The Toy Design Department can help you with questions regarding your portfolio, the take home exam, and how to apply. Please contact the chairperson at  judith_ellis@fitnyc.edu.
    • The Office of Admissions can help you with questions regarding eligibility, please contact  fitinfo@fitnyc.edu.



Enhancement Components

Each year the department includes extracurricular workshops that nurture the students as individuals and, in turn, benefit their design process.

  • Nature Walk

    Enhancement component

    FIT Students have journeyed with children out into nature to learn about the environment.

  • Teaching Assistants

    Discover Together

    Through a unique educational program called Discover Together, students work as teaching assistants for the Pre-Kindergarten program in the local community.

  • Storytelling

    Enhancement component

    Twice a year, FIT Toy Design students participate in a storytelling event with children from a local school. A professional storyteller share’s traditional stories and the children write and illustrate a book with the help of Toy Design students.

  • Nutrition

    Enhancement component

    A Nutrition component, engaged students with a clinical nutritionist, who taught seven sessions on the health and eating habits of young people. Students then designed toys to educate children about food, with the nutritionist acting as consultant.

CLICK HERE to see more in the FIT Toy Design LOOK BOOK


Summer Internships allow students the opportunity to practically apply skills.

Summer Internship takes place between academic years, providing students the opportunity to work a major toy design companies across the country in full-time positions, experiencing a range of design and manufacturing areas: from brainstorming to modifying existing toys, presenting to management, creating goods within production guidelines. Students apply skills from their first year in the program and ensures a smooth transition for graduates when they enter the industry.

CLICK HERE to see more in the FIT Toy Design LOOK BOOK


The Toy Design program at FIT enjoys a strong commitment to career placement.

  • Nearly half of all Toy Design interns receive job offers from their respective sponsors.

  • Ninety percent of students receive offers prior to graduation;

  • Cumulatively 98% of all graduating classes have successfully placed upon graduation.

Pictured: FIT Toy Design’s first graduating class, 1991.

CLICK HERE to see more in the FIT Toy Design LOOK BOOK


The department has nearly 400 alumni, who have worked for leading toy manufacturers and inventor groups throughout the country and around the world.

CLICK HERE to see more in the FIT Toy Design LOOK BOOK



One of New York City’s premier public institutions, FIT is an internationally recognized college for design, fashion, art, communications, and business. We’re known for our rigorous, unique, and adaptable academic programming, experiential learning opportunities, academic and industry partnerships, and commitment to research, innovation, and entrepreneurship.