Inside the world of… The Mouse


The Mouse is a children’s book written and illustrated by Danwei Lando as part of her study in the BFA Toy Design Program at the Fashion Institute of Technology.

We have created a series of videos that outline her creative process in transforming a plush toy of her design, into a character for a story, then conceptualizing a line of toy product based on the world of the book.

To learn more about the Toy Design program visit us at:

Please enjoy!